Brokers · Quotes & lane pricing
Price the lane. Keep the margin in view.
Route Estimate prices a shipper’s lane from the route itself: miles, transit with the required breaks and rest, tolls and the latest weekly EIA diesel average. Your buy rate, sell rate and margin sit side by side before you answer. Save it as Q-000124 and send a link that shows the price, never your cost.
- 1Pick upBluebonnet Foods · Springfield, OHArrives 7:00 AM EDTLoading 60–120 min
- 2Drop offAustin, TXArrives 1:11 PM–2:11 PM CDTOn timeUnloading 60–120 min · appointment set
U.S. weekly diesel average: $6.199 per U.S. gallon · Oct 5, 2026. Source: U.S. Energy Information Administration
- Miles
- 1,222 mi
- Drive time
- 19h 11m
- Transit
- 31h 11m
- with breaks and rest
- Tolls
- $28.96
- 1 not priced
- Buy rate
- $2,150.00 + unpriced tolls
- Estimated carrier cost
- Sell rate
- $2,475.00
- Fuel
- $1,082.34
- Driver pay
- $672.10
- Tolls
- $28.96
- Operating cost
- $366.60
Illustration · fictional names and data
Where it works
Price at the desk. The shipper reads it anywhere.
Route Estimate runs in the web app on a computer, or in a tablet browser 768 px and wider. The quote link is a public page: it opens in any browser, phones included, with no sign-in.
Quotes, surface by surface
- WebAvailableRoute Estimate and the EIA diesel benchmark. Lane pricing, the broker view, the rate card, saved quotes and quote links are in testing. A computer, or a tablet browser 768 px and wider.
- TabletIn testingOpen Route Estimate in the tablet’s browser: the same workspace as on a computer. The tablet app doesn’t price lanes.
- MobileIn testingThe quote link opens on any phone: price, stops, map, Email and Call. A phone’s browser can’t open the workspace, and the phone app doesn’t price lanes.
The broker view
Buy, sell and margin, before you say a number.
One lane, read three ways. The broker reading puts the carrier’s estimated cost beside your sell rate, with the margin in dollars and percent. Price from a target margin, or type the rate the shipper will pay and let the margin answer.
In testing
- A buy rate built from the laneFuel, driver pay, tolls and operating cost, plus extra stops and empty miles to pickup, each on its own line. Or type the rate a carrier gave you, and the view marks it “As entered”.
- Price by margin or by rateAt the rate card’s 15%, Q-000124 sells for $2,529.42. Enter Bluebonnet Foods’ $2,475.00 instead and the margin reads $325.00 · 13.1%.
- Unpriced tolls stay visibleWhen a toll can’t be priced, the buy rate reads “+ unpriced tolls” and the margin “before unpriced tolls”. A missing toll is never counted as zero.
- The shipper readingThe price, the rate per mile and the transit time, read the way the shipper will. The quote link carries the same price and per-mile rate.
- Miles
- 1,222 mi
- Drive time
- 19h 11m
- Transit
- 31h 11m
- with breaks and rest
- Tolls
- $28.96
- 1 not priced
- Buy rate
- $2,150.00 + unpriced tolls
- Estimated carrier cost
- Sell rate
- $2,475.00
- Fuel
- $1,082.34
- Driver pay
- $672.10
- Tolls
- $28.96
- Operating cost
- $366.60
Try it: switch how the price is set, then the reading.
Illustration · fictional names and data
Transit, hour by hour
Arrival windows planned around the driver’s hours.
Every lane is planned the way a truck drives it: the required breaks, the 10-hour rest, solo or team. Each stop gets an arrival window and is marked On time, At risk or Late against its latest appointment.
In testing
- Solo or team: a team keeps driving while one driver rests, so long lanes arrive sooner, at the team pay on your rate card.
- Four equipment presets, 53′ dry van, 53′ reefer, 48′ flatbed and 26′ box truck, with hazmat on or off.
- The shortest and longest time at each stop, so the window holds at both ends.
- Tolls priced where they can be; the rest counted and flagged, never treated as zero.
Run trucks too? Pricing a lane from one of your trucks’ position and its drivers’ hours is in testing.Asset-based brokers
- Stop 1 · Pick upBluebonnet Foods, Springfield, OH · Tue 7:00 AM EDT · loading 1h–2h
- Required breakTue 3:00 PM CDT · 30 min
- Sleeper berthTue 6:30 PM CDT · 10h
- Required breakWed 12:30 PM CDT · 30 min
- Stop 2 · Drop offAustin, TX · Wed 1:11 PM CDT · appointment by 4:00 PM
- Transit
- 31h 11m
- with breaks and rest
- Drop off
- Wed 1:11 PM–2:11 PM CDT
- On time
- Driver pay
- $672.10
- Buy rate
- $2,150.00 + unpriced tolls
- Margin at $2,475.00
- $325.00
- 13.1% margin · before unpriced tolls
Same sell rate, two crews: the team arrives 10h 15m sooner and costs $183.30 more in driver pay.
Illustration · fictional names and data
Know the lane before you commit
The route. The arrival. The cost.
See the planned drive, breaks and rest. Price the lane with the latest published national diesel benchmark, then compare what extra miles do to arrival and cost.
- Trip distance
- 600 miles
- Driving time
- 10h 0m
- Time to arrival
- 21h 30m
- Expected arrival
- Day 2 · 5:30 AM
Loading EIA benchmark…
Expected arrival
5:30 AMDay 2
- Driving time
- 10h 0m
- Time to arrival
- 21h 30m
- Delivery service complete
- Day 2 · 6:00 AM
Example priced tolls: $18. Unpriced tolls stay visible and are not treated as zero.
Example driver pay $0.65/mile and operating cost $0.45/mile. Fuel uses the dated EIA benchmark unless you enter your own price. Additional accessorials and deadhead are not included in this illustration.
The driver’s planned journey
Generated by the app’s ETA engine for an illustrative solo lane: fresh driver, 60 mph assumed, default pauses and 30-minute delivery service. Times shown in Central Time.
- Departure
Day 1 · 8:00 AM
- Pre-trip inspection
Day 1 · 8:00 AM · 0h 15m
- Planned short stop
Day 1 · 10:41 AM · 0h 15m
- Planned break
Day 1 · 1:22 PM · 0h 30m
- Planned short stop
Day 1 · 4:18 PM · 0h 15m
- Daily rest
Day 1 · 7:00 PM · 10h 0m
- Pre-trip inspection
Day 2 · 5:00 AM · 0h 15m
- Expected arrival
Day 2 · 5:30 AM
Plan the work behind the arrival.
In the app, estimate a lane before assigning a truck, or start with a truck’s position and its drivers’ actual hours. Compare arrival windows, appointment risk, empty miles, toll coverage and the cost breakdown.
Learn from the journeys you complete.
Learning features compare driving, rest, stops, handoffs and service-time patterns with baseline forecasts. These learned forecasts are in testing and do not currently replace the operational ETA.
Learning · In testingIllustrative lane and tolls; ETA examples come from the same forecasting engine used in the app. Actual quotes use the routed lane, toll coverage, stop service windows and the selected truck’s available driver hours.
One rate card
Every rep starts from the same numbers.
The rate card holds your brokerage’s defaults: miles per gallon, diesel, driver pay solo and team, operating cost, extra stops, the target margin, how long quotes stay valid and who they come from. Change any figure on one quote without touching the card.
In testing
- Diesel with its dateOne click puts the EIA weekly U.S. average on the quote, rounded to the cent, with its date and source beside it. Type your own price at any time; an out-of-date benchmark says so.
- Named extra chargesLumper, detention, an extra stop: up to 20 named amounts on a quote, each its own line in the carrier cost.
- Read by every rep, changed by fewEveryone who quotes can read the card. Changing it takes a permission the owner grants, so every new quote starts from the owner’s figures.
Every new estimate starts from these figures. Change any of them on one estimate without changing the card.
Illustration · fictional names and data
Every price numbered
Q-000124, revision 2. Found in a second.
Save a quote and it takes the next number, with no gaps even when two reps save at once. Change the price and save a new revision; the earlier one stays. Daniel Cruz quoted Bluebonnet Foods $2,529.42 at the card’s 15% on Thursday; Sofia Marin came back at $2,475. Revision 2 holds the new price.
In testing
- The quote bar shows the number, revision and status of the estimate on screen.
- Reopen a saved quote and it shows exactly as saved, without recalculating.
- If someone saved a newer revision first, yours never overwrites it: reopen, then save.
A quote’s status
- DraftSaved, not yet shared.
- QuotedA link to it was created.
- TenderedComingTurned into a tender, with the sell rate kept.
Each saved revision is valid for the rate card’s 7 days, and its link shows the valid-until date.
- Q-000124Springfield, OH to Austin, TXrevision 2Quoted
- Q-000131Austin to Laredo, flatbedrevision 1Draft
- Q-000117Dayton to Austin, reeferrevision 3Quoted
- Q-000102Austin to Memphisrevision 1Draft
Illustration · fictional names and data
The quote link
The shipper sees the price. Never your cost.
Share a quote as a link. It opens on any phone with no sign-in: the price, the rate per mile, equipment, miles, the map, each stop’s window, your note and how to reach you. The page is built from that list alone, so there is no field for a buy rate, a cost line or a margin.
In testing
- Email and Call buttons; the email opens with the quote number in the subject.
- Works for 1 to 180 days, then tells the shipper to ask you for a new one.
- See how many times each link was opened, and turn one off at any time.
- Kept out of search engines and never passed on as a referrer.
Anyone with the link can see the price, equipment, stops and times, miles, the map, when the quote ends, your note and how to reach you. They never see your costs or margin.
- Active3 viewsWorks until Oct 16, 2026Turn off
- Turned off2 viewsWorks until Oct 15, 2026
- Equipment
- 53′ dry van
- Miles
- 1,222 mi
- Valid until
- Oct 16, 2026
Illustration · fictional names and data
What we’re building next
From “yes” to a covered load, without re-keying.
Planned or partly built, each marked Coming until it works end to end.
- Coming$2,475.00Accept quoteEmailCallAccept on the link
The shipper accepts on the quote link, and the load is created from the quote with its stops and windows. Today the link offers Email and Call.
- Coming
- Tender rate · Ridgeline Freight
- $2,150.00
- Sell rate · kept on the load
- $2,475.00
- Margin
- $325.00 · 13.1%
Quote → tender, sell rate keptOffer the quote to a carrier at the buy rate, with the sell rate and margin kept on the load instead of left behind on the quote.
How tendering will work - ComingSchedule · base $3.00 · 6 MPGEIA weekly dieselPer mile$6.000–6.099$0.50$6.100–6.199Oct 5 · $6.199$0.52$6.200–6.299$0.53Fuel surcharge from the EIA price
Surcharge tables indexed to the weekly EIA diesel average the estimate already reads, so contract lanes move with the published price.
- ComingSpringfield, OH → Austin, TXQ-000124$2,475.00QuotedQ-000088$2,390.00WonQ-000061$2,610.00LostLane history and win/loss
Every quote on a lane, won or lost, with the margin you held, so the next price starts from what happened last time.
Illustration · fictional names and data
Status, plainly
Quotes and lane pricing, by status
Available is live in production. In testing is built and running, not yet proven with real customers. Coming is planned or partly built.
Price the lane
- The Route Estimate page, with the EIA weekly diesel benchmark: dated, sourced and editableAvailable
- Transit with the required breaks and rest, solo or teamIn testing
- Four equipment presets, and hazmatIn testing
- Tolls priced where possible; unpriced tolls counted and flaggedIn testing
- Arrival windows marked On time, At risk or Late against appointmentsIn testing
Margin
- Broker view: buy rate, sell rate, margin in dollars and percentIn testing
- Price by a target margin or by the sell rate you enterIn testing
- Rate card: margin, validity, MPG, diesel, pay, operating cost and senderIn testing
- Named extra charges, up to 20 on a quoteIn testing
Saved quotes
- Q-numbers without gaps, revisions and searchIn testing
- Draft until shared, Quoted once a link is made, with a valid-until dateIn testing
The quote link
- Price, per mile, map, stop windows and your note; never cost or marginIn testing
- Email and Call buttonsIn testing
- 1 to 180 days, view counts, and any link turned offIn testing
- Opens on any phone, with no sign-inIn testing
Coming
- Online acceptance on the quote linkComing
- Quote → tender, with the sell rate kept on the loadComing
- Fuel surcharge tables from the EIA weekly priceComing
- Lane history and quote win/lossComing
Not offered
- Market-rate benchmarks for spot or contract freight
- Rates pulled from load boards
- RFP and contract-lane bidding
- Quotes by EDI or API
FAQ
Questions brokers ask
Is the price a market rate?
No. Route Estimate builds the price from the lane: routed miles, transit with the required breaks and rest, tolls, the EIA weekly diesel average and your rate card, then your target margin or the sell rate you enter. A market-rate benchmark isn’t offered; your read of the market goes into the sell rate.
Can the shipper see my buy rate or margin?
No. The quote link is built from a short list of fields: price, rate per mile, equipment, miles, valid-until date, map, stop windows, your note and your contact details. There is no field for a cost line, a buy rate or a margin, so the page can’t show one. Quote links are in testing.
Can the shipper accept the quote online?
Not yet. Today the link has an Email button, with the quote number in the subject, and a Call button. Accepting on the link, with the load created from the quote, is coming.
Does the margin follow the load once it’s booked?
Not yet. The margin lives on the quote. The load builder is available and holds one posted rate for the load. Turning a quote into a tender that keeps the sell rate and margin on the load is coming.
Where does the diesel price come from, and how fresh is it?
From the U.S. Energy Information Administration’s weekly U.S. diesel average, shown with its observation date and source. One click puts it on the quote, rounded to the cent, and you can type your own price instead. If the benchmark is out of date, the page says so.
Can my reps quote from their phones?
Route Estimate runs on a computer, or in a tablet browser 768 px and wider. A phone’s browser can’t open the workspace, and the phone app doesn’t price lanes. The quote link your shipper receives opens on any phone.
Keep exploring
The rest of the broker platform
- Carrier vettingPublic FMCSA records with dates: authority, insurance filings, inspections, crashes, out-of-service history.
- Tendering & rate consRate con and carrier agreement starters for e-signature, in testing; tenders that land on the carrier’s board are next.
- Verification & fraud defenceA dated public-record check today; driver pre-assignment and the carrier of record on every load are next.
- Tracking & updatesCode-verified tracking links for shippers and receivers, with the ETA on loads your own trucks run.
- Billing & carrier payInvoice the shipper, approve the carrier’s bill and keep the books on the same sign-in.
- The broker’s officeA loads@ inbox, a business line, customers, e-sign and one work queue.
- Asset-based brokersYour trucks and your brokerage on one platform, with own-truck loads run end to end.
Quote your next lane with the margin in view.
Bring a lane you priced this week. We’ll build it in Route Estimate with you: the buy, the sell, the transit and the link your shipper would receive.
Talk to us